Co-created a new product with thousands - turning brand rejectors into die-hard brand advocates. What started as a marketing expense - a limited edition meant to last a few months - became the most profitable product in the entire portfolio for several years. WOMMY trophy from Las Vegas.
product innovation, new product development, football beer, product & brand co-creation, communication strategy, visual identity, packaging design, word of mouth activation, event tour production, product launch campaign, radio, outdoor, print, PR.